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A Rebel's Guide to Building Organic Loyalty

How do publishers battle the platforms? How do they leverage the duopoly to secure revenue and build audiences in 2018?

Organic loyalty isn't a new concept, but it's now more relevant than ever. Publishers who adopted a pay-to-play strategy in 2017 can no longer survive. To make it in media, you must create and nurture deep, meaningful relationships to foster the type of organic growth that brings in real revenue.

In this guide, you'll learn:

The origins of organic loyalty and how it can help drive organic growth to monetize content.
How to identify your audience nucleus and how you can nurture this audience to build organic loyalty.
How to create a more integrated ad approach that coincides with the movement toward an ad-free internet.
Which publishers had the most social success in 2017 and how they used organic loyalty to drive real, meaningful engagement.
How organic reach and organic loyalty can create revenue-impacting organic growth.

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Investing News Network

RebelMouse has shepherded us through the modernization phase, and has been keen, practical, and nimble throughout the entire journey. They have helped modernize our website through an infinite scroll setup that allows us more advertising real estate while creating more time on site to capture reader engagement. Plus, the RebelMouse team has helped educate our own team on the various aspects of programmatic advertising and worked to best implement them. Premier Guitar joining forces with RebelMouse in 2020 was one of the best choices we could have made!

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