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A Glimpse Into RebelMouse’s Custom Google Analytics Integration

Empower your strategy with actionable insights

RebelMouse has a deep integration with Google Analytics that allows you to make several high-value additions to your data right out of the box. In addition to our custom pageview methodology , driven by our Particle Assembler, we also augment your data with an array of custom dimensions and events . These additions empower you to parse your data in new ways and gain added insights into how visitors interact with your site. You can also use Google Tag Manager to enhance your data in other ways.

The first set of data we provide is in the form of custom dimensions. A dimension in Google Analytics is defined as an attribute of your data. They're qualitative rather than quantitative and help paint a better picture of your audience and the consumption of your content. Here are the custom dimensions that RebelMouse is set up to pass to Google Analytics by default:

Author
Primary Section
Tags
Primary Tag
Post ID
Publication Date
Layout ID
Logged In/Out

We can also add custom dimensions for subscription attributes, as well as community groupings for sites that utilize the community features of our platform.

The second set of data covers event metrics that help tell the story of what actions visitors are performing on your site. Here are the default events passed into Google Analytics from RebelMouse:

Outgoing Links
Keep Reading: More/Less
Shares (e.g., social, email, etc.)

For sites that utilize HTML5 video, we can also enable interaction events (e.g., plays, watch time, etc.).

Google Analytics Events for Actions Inside Our Entry Editor

Our Google Analytics integration also includes event tracking of actions that happen inside Entry Editor. These events can help track how many writers are coming back to an article for further edits, how often a post gets updated, and how many times the post was reviewed and sent for revisions, as just a few examples.

Here's the complete list of actions we can track in Entry Editor:

Preview click
Next step click
Previous step click
Trash icon click
Draft icon click
Copy icon click
Schedule click
Cancel click
Unpublish click
Ready to Publish click
Send to Review click
Send to Revision click
Changes to Channels tab
Changes to Workflow Stages
Sidebar embargo click

All of this data is available to you from day one on the platform. As with the rest of our platform, we're constantly iterating our Google Analytics integration to give you better insights into what drives growth on your site. If you have any questions about our Google Analytics integration, email support@rebelmouse.com or contact your account manager today.

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We're in a much better position to make it through the current crisis in part due to RebelMouse and their platform. We've not only saved on overhead costs, we've more easily optimized our traffic with their smart measuring and SEO tools, as well as their social integrations.

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Brit + Co

THANK YOU for all the good, fast work you put into making our public rollout such a big success. I know we threw a lot at you very quickly, but you were calm under pressure and pulled it all off perfectly. Very glad to be working with you all.

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Protocol

So inspired and impressed by these results from RebelMouse. Check them out and ask Andrea Breanna how they got there! Just goes to show that spending millions doesn't necessarily get you to the right destination. It's spending no more than you need on the right technology with the right platform that does! 🌐💙🏎️

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Google

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Investing News Network

Working with RebelMouse is an actual treat. From the CEO down, every single member of the team has partnered with us to meet our needs. Everyone willingly (and with endless patience!) shares their expertise and insights to ensure we optimize search and create a great audience experience. As we have implemented the various search tactics, positive results are almost instantaneous. Training our content creators has been simple. The system is incredibly user friendly. As a co-worker commented, "RebelMouse doesn't just sell you something, they partner with you to deliver exactly what you want." I couldn't agree more!

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IEEE Spectrum

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Reliabilityweb

RebelMouse's Layout & Design Tool is one of the most comprehensive and flexible tools I have ever used of any CMS. Their product team is also extremely helpful and constantly supports to make sure your properties are up to date and use the best industry standards, especially in terms of page speed.

Chuck Lapointe

CEO
Narcity Media

The best thing about RebelMouse is how much they care about their customers. When working with them, I always get a sense that they go above and beyond for their customers. When working with the RebelMouse team, I very much consider them to be a partner, rather than just a vendor. Upon migrating to their technology, we have seen tremendous improvements in many key areas, particularly technical SEO. They have out-of-the-box functionality that is tremendously helpful to customers. At the same time, their system is flexible enough to allow us to adapt it to any new business needs that we have.

David Nguyen

Senior Director of Digital Marketing
Investing News Network

RebelMouse has shepherded us through the modernization phase, and has been keen, practical, and nimble throughout the entire journey. They have helped modernize our website through an infinite scroll setup that allows us more advertising real estate while creating more time on site to capture reader engagement. Plus, the RebelMouse team has helped educate our own team on the various aspects of programmatic advertising and worked to best implement them. Premier Guitar joining forces with RebelMouse in 2020 was one of the best choices we could have made!

Luke Viertel

Digital Strategist
Premier Guitar

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