Product Updates + Strategy

RebelMouse Announces Platform-Wide Support for Next-Gen Images

RebelMouse Announces Platform-Wide Support for Next-Gen Images

At RebelMouse, we're traffic junkies that work every day to make sure our clients have the best-performing sites on the open web, often beating out industry giants on speed. It's why the sites in our network receive 90+ performance scores via Google PageSpeed Insights.

Due to our commitment to delivering the highest-performing sites on the web, all of the images we host use Google's WebP format. We convert all GIF, JPEG, and PNG images to Google's next-generation image format, too.


According to Google, WebP lossless images are 26% smaller in size compared to PNGs. WebP lossy images are also 25–34% smaller than comparable JPEG images. For more information on the new format, click here .

It's vital for high page speed to serve next-generation image formats. Here's how a page that's not using WebP images performs according to Google's PageSpeed Insights tool:

As you can see, common image formats return a number of penalties. By contrast, here's how a page performs when it uses Google's next-generation image format:

In these results, the only penalties that result are from the logo, ads, and Amazon assets embedded in the article. By using WebP, we're able to shave valuable seconds off of the load time.

Every image you upload into our Entry Editor will be converted into the WebP format:

You can crop and resize WebP images with Entry Editor's photo editor as well. For browsers that don't support WebP, we fall back to non-next-generation image file types. If you have any questions about Google's WebP image format, email support@rebelmouse.com or talk to your account manager today.

Click here to read more about how we support SEO-friendly image filenames.

What Is RebelMouse?
Request a Proposal

Where
Websites Are Built

The Fastest Sites in the World Run on RebelMouse

Let’s Chat

new!

RebelMouse Performance Monitoring

Real-Time Core Web Vitals

Get Started
DISCOVER MORE

Our Core Features

Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:

Why RebelMouse?

Unprecedented Scale

RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.

120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User

Today's Top Websites Use RebelMouse

Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.

What Clients Say

We’re here to help you weigh and understand every tech and strategic decision that affects your digital presence. Spend less time managing everything yourself, and more time focused on creating the quality content your users deserve.

Case Studies

A Team Built Like No Other

RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.

Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.

Let's Chat